Bisrat Degefa
- Chief Executive OfficerTruBuild
About Bisrat
Bisrat Degefa is a construction-tech entrepreneur and CEO of TruBuild, focused on creating AI-driven infrastructure to transform procurement for global developers. With senior leadership roles at AtkinsRealis and Gleeds, he has led modernization programs across international construction markets. Today, he works closely with Saudi Vision 2030 stakeholders to accelerate data-driven, transparent decision-making in the built environment.
Why I Joined the Digital Workplace™ Community
I joined the DWP community to contribute to a regional ecosystem that is redefining workplace readiness and digital maturity. The platform enables meaningful collaboration with policymakers, innovators, and business leaders shaping the future of work across the GCC.
My Perspective on the Digital Workplace™ Framework
“The framework brings clarity to an area that has long been subjective. Its evidence-based approach gives organizations a reliable way to measure readiness, identify gaps, and accelerate maturity.”