Ahmed AbouAlfa
- Associate Director – Digital Innovations and InitiativesDiriyah Company
About Ahmed
Ahmed AbouAlfa is a seasoned digital innovator and strategist with over 15 years of experience turning data into actionable insights and solutions within billion-dollar organizations. At Diriyah Company, he supports digital strategy and business intelligence for one of the world’s largest heritage developments, helping drive digital innovation, corporate digitization, and delivery enablement at scale. He is also an active contributor to the digital transformation field as a co-author and keynote speaker, and a founder of the first BIM Association in the UAE and the Middle East.
Why I Joined the Digital Workplace™ Community
joined the Digital Workplace™️ community because it brings clarity and discipline to transformation. DWP is evidence-based and actionable; helping organizations measure maturity, align people and governance with technology, and build a roadmap for continuous improvement.
My Perspective on the Digital Workplace™ Framework
“It closes the gap between ambition and achievement by linking technology, people, and governance into one maturity model. What I value most is its practicality: benchmarking that reveals the real constraints, validated insights that build alignment, and a roadmap cycle that enables continuous improvement beyond one-time assessments.”