The framework brings clarity to an area that has long been subjective. Its evidence-based approach and benchmarking model give organizations a reliable way to measure readiness, identify gaps, and accelerate maturity.

Bisrat Degefa

CEO, TruBuild

“

The framework fills a critical gap with an evidence-based, transparent maturity model organizations can trust, built around people, digital capability, and measurable outcomes.

Dana Kawas

Strategic Advisor, Digital Twin & AI Transformation Leader

“

Its strength is its focus on measurable signals. By bringing people, process, and leadership into one view, it addresses a gap most workplaces miss. The dual-lens approach highlights gaps clearly and directly.

Hesham Gamal Gaafar

Digital Twin & Smart Cities Manager

“

One of the most complete and practical maturity models. The balance between people, process, governance, and technology is exactly what organizations need.

Mostafa Elashmawy

Principal Implementation Consultant

“

The framework is clear, practical, and finally provides a measurable standard that links digital investment with real workplace performance. It fills a major gap in the region, especially for government and national transformation programs.

Dr. Manal Aladwani

Founder & Strategic Lead, BIM MENA

“

Technology and innovation will keep reshaping our industries. Organizations should lead the change, not react to it. A structured yearly benchmark enables the strategic conversations that matter.

Carolina Fong Guzzy

Co-Founder & Digital Engineering Manager at Accienta

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It bridges ambition and achievement by integrating technology, people, and governance. What stands out is its move from static audits to continuous improvement through benchmarking, roadmaps, and re-certification.

Tamer Elgohari

VDC Director , Dubai Holding

“

The Digital Workplace Framework provides an ideal methodology for assessing organisational Digital workplace maturity. Its approach perfectly meets the growing need for digitally competent workplaces, essential for increasing quality while reducing time and waste.

Dr Shadan Dwairi

Head of BIM and Digital at Omexom UK

“

It closes the gap between ambition and achievement by linking technology, people, and governance into one maturity model. What I value most is its practicality: benchmarking that reveals the real constraints, validated insights that build alignment, and a roadmap cycle that enables continuous improvement beyond one-time assessments.

Ahmed AbouAlfa

Associate Director – Digital Innovations and Initiatives

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FAQ

Frequently Asked Questions

What is the Digital Workplace Ambassadors Council?

The Digital Workplace Ambassadors Council is a group of recognized experts, strategists, and transformation leaders who support the advancement of digital workplace maturity across the region. Members contribute insight, thought leadership, and guidance that strengthen the Digital Workplace Certification framework and the wider Digital First community.

Who can become a Digital Workplace Ambassador?

Ambassadors are selected based on their leadership in digital transformation, workplace enablement, data and AI strategy, smart cities, digital engineering, or organizational maturity. The Council brings together individuals who have a proven impact in their industries and who actively shape the future of digital workplaces through expertise, research, or large-scale transformation programs.

What does an Ambassador do within the DWP community?

Ambassadors share subject matter expertise through articles, research, whitepapers, and council reports. They participate in roundtables, contribute to the evolution of the maturity framework, support benchmarking development, and help guide organizations on how to raise their workplace readiness. Their insights strengthen the credibility and relevance of the Digital Workplace Certification.

Why is the Ambassadors Council important to the Digital Workplace Certification?

The Ambassadors Council ensures that the Digital Workplace Certification remains evidence-based, practical, and aligned with real organizational needs. Their input supports continuous improvement of the eight maturity dimensions and helps validate emerging trends and practices. This keeps the certification aligned with national digital strategies, market expectations, and evolving workplace trends.

How does the Ambassadors Council contribute to research and thought leadership?

Ambassadors contribute expert content, including articles, benchmarking analysis, industry reports, and future-of-work insights. They help shape annual publications such as the Digital Workplace Index and provide commentary on workplace data, maturity trends, and organizational performance. Their contributions build regional knowledge and help organizations understand what drives a truly mature, high-performing digital workplace.

Shaping the Future of Work, Together

Meet Our Ambassadors

A growing network of transformation champions representing every major sector; sharing knowledge, inspiring peers, and shaping the region’s digital future.

Insights Shaping the Future of Workplace Maturity

The DWP Ambassadors Council brings together regional leaders who believe maturity must be measurable, evidence-based, and human-centered.